We wonder, what will be the alternative to fur!

The CEO of Gucci Marco Bizzarri has announced, that the Fashion house will join the International Anti-Fur Coalition next year. This means that the brand will not produce fur clothes from Spring Summer 2018 collection. 


“We have been discussing Alessandro Michele’s (he is the Creative Director of Gucci) decision for months. Technologies allow producing clothes and accessories without using natural fur. And their alternatives are very expensive. People have no need for them”, said Marco Bizzarri.

Apparently, the youth have affected Marcos Bizzarri’s decision. A query has taken place among the youth about what they don’t like in this brand. A lot of people have answered, that in the production company uses lots of natural furs. Now Gucci supplies us with marten fur coats for 30,000$ and sheep fur coats for 13,500$. The brand has also sold shoes from sea lion and kangaroo furs. 

Let’s remember, that Armani, Stella McCartney, and Calvin Klein have also join International Anti-Fur Coalition. 

Source: fw-daily.com